Focus on the fans - get them up on the big screen like Brann
Fan engagement in Bergen, Norway starts long before the ball is in play.
We bring fans closer to brands
Your brand is successful. But it can do more. It's time to leverage the passion of the fans. To turn support into action and revenue. Boost your business performance with our fan relation management solutions. So that you understand the people that are really driving your business. The fans.
See how we do itThis is how we work
There is no passion to be found playing small. The fans want you to up your game. They want to feel and to share the love. They want to get involved. To be connected. This passion is for you to turn into revenue. To run with. This passion is the driving force behind every club and every entertainment business. In today’s complex entertainment business, you are constantly on the lookout for ways to let the fans in on new experiences. We offer a way in. With Crowdmanager’s solutions, your brand will leverage the passion and the support of your fans, members and followers by connecting to them. By way of easy and cost efficient solutions, you now have direct access to user data to run new campaigns, reward the fans or pin-point audiences for retargeted activities, personalized incentives, deals and rewards.
Data driven marketing
Given the data, you can organize your campaigns and activities to suit different demographics, interests or geographies. Sponsors will welcome campaigns and activities, as they provide a way for them to expose their brands and connect to popular communication. At any stage, you are in control through our software dashboard. Tweak, change or push your campaigns with easy-to-use online tools.
Crowdmanager believes in these six action driven concepts:
Engage
See howYou want to know your audience better? Make sure you engage the fans and engage with the fans. Performing well with your core activity is not enough. Successful brands work hard on as well as off the field. They make sure that fans have activities both during and between games or performances. Not only for entertainment purposes but for revenue driving leads and customer insight.
Activate
See howYou need a way to activate sponsorhips? You know the days are over when sponsors would just hand over money in return for logo visibility. Today’s sponsorship market calls for deeper alliances. Sponsorship activation is successful when a brand finds mutual value for the audience, the organization seeking sponsorships and the sponsors themselves.
Collect
See howWhat data do you need to collect? Whether you want the fans’ demographic data, information about preferences or any facts about you most important customers, Crowdmanager is here to help. A variety of tried and tested campaigns are ready to be set up with Crowdmanager. Our innovative software solutions help you carefully gather GDPR compliant data to reward or retarget the fans or build market leads.
Monetize
See howHow can you monetize on your growing support base? Crowdmanager’s monetizing concepts work well hand in hand with the concepts of activation and engaging. Our market tested campaigns have shown to return handsome profits as well as positive attention to both clubs and sponsors.
Reward
See howIs rewarding the fans a good idea? In a word – yes. Fans need incentives to act. In today’s noisy market, they need to know what’s in it for them. With Crowdmanager’s software solutions and the careful harvesting of data through market activities, you are in a position to personalize incentives to truly connect with your desired audience.
Retarget
See howHow well defined is your fan journey? Are you able to optimize the value of the data you receive from these fans? Good retargeting is about using these data to tailor your messages and make the fans act. With Crowdmanager you can create segments based on demographic- and interest based data.
Engage
Engaging the fans takes vision and will
The vision to see what it takes. The will to create an experience. See how we help clients engage with the fans to leverage the passion:
Let's build something together.
Get in touchActivate
Activating the sponsors to get through to the fans. That's what it's all about.
Without them we are nothing.Without them you are nothing. See how we help clients activate the sponsors to leverage the passion of the fans:
Customer
success stories
Activate sponsors - generate leads
Norwegian top flight football club Vålerenga wanted to give the sponsors a way to activate their sponsorships. They found a way - and also they found their Player of the Year.
Passion for goals brings fans closer to wolves and angels
Wolverhampton Wanderers is an English Premier League club with a passionate following and a proud history. Affectionately named Wolves, the club wanted to activate Energy Angels’ sponsorship, engage their fans and tap into the valuable data in their pool of dedicated fans.
Reward
The passion is not enough. The engagement is not enough. Today's customers expect to be rewarded.
Rewarded by engaging with your brand. Rewarded by supporting your brand. See how we help clients reward fans to leverage the passion:
Customer
success stories
It’s all play and no sweat when Spenst members are rewarded for working out
Getting in shape has its own rewards, of course. But Norwegian gym franchise Spenst want to reward their members even more. CROWDMANAGER makes it feel like a game.
Let's build something together.
Get in touchMonetize
The business of business is doing business
Let’s be honest. A failing business cannot sustain success in other fields. Leverage your support. Leverage the passion of those who care.
Customer
success stories
Ten times the effort: How Sarpsborg 08 monetized the virtual auction
Successful Norwegian Premier League Club Sarpsborg 08 wanted to monetize their fan engagement and link closer to local sponsors. But in the hustle and bustle of modern commerce – how can anyone stand out?
The Goal Club lets the fans put their money where their mouths are
Engaging the fans is about more than making them watch the game. Shouting from the stands or in front of the TV is an important part of supporting a club. But there’s more to be done with Crowdmanager’s Goal Club solutions.
Collect
Careful data gathering to be trusted
They give you their support. They give you their details. Yours to use. Not to abuse.
Customer
success stories
Club Brugge fans can’t stop voting for Noa
As far as challenges go, guessing the score of a handball match is both entertaining and difficult. Each game takes on its own life, and goals can be plenty.
Guessing the score keeps handball fans on the edge of their seats
As far as challenges go, guessing the score of a handball match is both entertaining and difficult. Each game takes on its own life, and goals can be plenty.
The partners
Crowdmanager.io fits perfectly in your sports marketing ecosystem. Working with the tools you already have, and with full API support to establish new integrations to suit your future needs.
The clients
We are proud to deliver Fan Engagement Solutions 250+ clients worldwide.
Industries
Crowdmanager works with select industries to leverage the passion and engagement of fans, members and followers.
How Crowdmanager works across industries
Industries, brands and businesses working with Crowdmanager have one
thing in common: Passion.
By equipping the customer with digital tools tools to stay in closer
touch with individual supporters, member or subscribers,
Crowdmanagers helps leveraging the underlying passion and drive to
build a sustainable and healthy enterprise.
01
Clubs
YOU KNOW WHAT THEY SAY IN BARCELONA
"Més que en club" (More than a club)
That is as true for you as for Barcelona
To the fans, you are more than a club
How your club can leverage the passion of the fans by working with Crowdmanager:
With the tools and solutions offered through Crowdmanager, the
ENGAGE and REWARD concepts truly come alive. Engaging your fans in
activities outside the pitch, during and between the action of the
games will allow you to tap into the passion they show for your
club. Your brand. Your business proposal.
Rewarding their
efforts is rewarding their passion and support. Constant love is
recurring business.
02
Leagues
Teams come and go. Leagues stay. A constant in the chaotic sea of wins and losses. Titles, goals and records - they all need the framework of the league to mean anything.
Get in touchHow Crowdmanager works with leagues
League don’t have fans, do they?
Of course they have. Anyone who follows a team will also follow the
league. But they may not direct their love and passion towards the
league itself and that’s why you need Crowdmanager to engage and
activate the sponsors and the fans. To collect data, reward
engagement or retarget with the help of data collection. All in the
Crowdmanager toolbox.
03
Federations
A PASSION THAT TRANSCENDS THE INDIVIDUAL
Through change
One is constant
The never changing value of loyalty
How Crowdmanager works with federations
We know federations. We know that there is an inherent value in
owning what will never change. The loyalty to the game. The
allegiance to what unites us.
At international tournaments, club fans - sworn enemies by day -
come together to gather behind a common flag. Red or blue does not
matter. What unites us makes us strong.
This unity is a brand in and of itself. Crowdmanager helps leverage
this loyalty to push beyond the shifting devotion towards the
individual actors, be they teams, clubs or players.
04
Broadcasters
You show them
Carrying the action to the edge of their seats
You are the focal point of emotions
You bring them all together
How Crowdmanager works with broadcasters
Go beyond the screen with scalable interactivity to generate new
revenue streams with Crowdmanager.
Enjoy real-time two-way communication with viewers and followers to
harvest data for retargeting and transformative campaign
initiatives. Boost and differentiate marketing channels with the
customer insight generated.
Talking to proleague.be, Massimo D’Amario from broadcaster Eleven
Sports says about Crowdmanager’s Player of the Match-solution in
partnership with Jupiler and Pro League:
- Bringing football closer to the fans and involving the fans
more closely is the challenge that Eleven is facing every day.
Thanks to this ‘Man of the match’ concept, the fans experience the
live broadcasts, because they determine who is interviewed after
the match as the most decisive player. Such concepts undeniably
contribute to an even stronger fan experience.
Polls, voting, gaming and competitions makes your audience an
integrated part of the viewing experience. Again - we bring fans
closer to brands.
Let's build something together.
Get in touchWe will increase the value of your brand by connecting with your audience. Our made-to-measure software solutions makes sure that the passion that is in every fan is turned into sustainable revenue. The more you know about each fan, the more you can engage with that fan in a way that feels relevant.
John Petter Sæterdal
Head of Product
Jacek Gorgon
Chief Technical Officer
Contact us
Send us a message
Ullevål Stadion
Sognsveien 75a
Oslo, 0855
Norway
hello@crowdmanager.io
+47 400 21190
Blog
Activate sponsors - generate leads
Norwegian top flight football club Vålerenga wanted to give the sponsors a way to activate their sponsorships. They found a way - and also they found their Player of the Year.
Brewery giant Anheuser-Busch InBev welcomes EURO passion into their app. Here’s how we helped them.
We’re halfway through the EURO 2020 and the Belgians still have their eyes on the prize. The Red Devils, as the Belgians like to call their national football team, went into the tournament ranked no. 1 in the world, so expectations are high.
Club Brugge fans can’t stop voting for Noa
As far as challenges go, guessing the score of a handball match is both entertaining and difficult. Each game takes on its own life, and goals can be plenty.